The average American spends $273/month on subscriptions — and underestimates their spending by 2.5x. That's over $3,200/year, often on services you forgot you had or barely use.
This guide will help you audit your subscriptions, identify the ones worth keeping, and stop wasting money on forgotten recurring charges.
The Subscription Creep Problem
Subscriptions are designed to be forgettable. Companies know that:
- Small monthly charges don't trigger pain like big purchases
- Free trials convert because people forget to cancel
- Annual billing hides the true monthly cost
- Price increases often go unnoticed
The result? Most people have 3-5 subscriptions they don't use but keep paying for.
Common Subscription Categories
When auditing, check each of these categories:
Streaming Services
- Netflix ($6.99-$22.99/mo)
- Disney+ ($7.99-$13.99/mo)
- HBO Max ($9.99-$15.99/mo)
- Hulu ($7.99-$17.99/mo)
- Amazon Prime Video (included with Prime)
- Apple TV+ ($9.99/mo)
- Paramount+ ($5.99-$11.99/mo)
- Peacock ($5.99-$11.99/mo)
- YouTube Premium ($13.99/mo)
- Spotify/Apple Music ($10.99-$16.99/mo)
Software & Apps
- Adobe Creative Cloud ($54.99/mo)
- Microsoft 365 ($6.99-$12.99/mo)
- Cloud storage (iCloud, Google One, Dropbox)
- Password managers
- VPN services
- Productivity apps
Fitness & Wellness
- Gym memberships ($10-$100/mo)
- Peloton/fitness apps ($12.99-$44/mo)
- Meditation apps (Headspace, Calm)
- Meal planning services
Shopping & Delivery
- Amazon Prime ($14.99/mo or $139/yr)
- Walmart+ ($12.95/mo)
- Instacart+ ($9.99/mo)
- DoorDash DashPass ($9.99/mo)
News & Learning
- News subscriptions (NYT, WSJ, etc.)
- Learning platforms (MasterClass, Skillshare)
- Audiobooks (Audible)
Gaming
- Xbox Game Pass ($9.99-$16.99/mo)
- PlayStation Plus ($9.99-$17.99/mo)
- Nintendo Switch Online ($3.99/mo)
- PC game subscriptions
How to Audit Your Subscriptions
Step 1: Find All Subscriptions
Check these places for recurring charges:
- Bank statements: Last 3 months of transactions
- Credit card statements: All cards you use
- PayPal: Check automatic payments
- Apple/Google: App Store subscriptions
- Email: Search for "subscription," "renewal," "receipt"
Step 2: List Everything
Create a list with:
- Service name
- Monthly cost (convert annual to monthly)
- Last time you used it
- Renewal date
Step 3: Categorize by Value
For each subscription, ask:
- Essential: Use daily/weekly, would definitely re-subscribe
- Nice to have: Use occasionally, could live without
- Waste: Haven't used in 30+ days, forgot you had it
Step 4: Cancel the Waste
Cancel everything in the "waste" category immediately. For "nice to have," consider:
- Can you share with family? (Many services offer family plans)
- Is there a free alternative?
- Can you rotate subscriptions? (One streaming service at a time)
How to Track Subscriptions Going Forward
Use Expense Flow: All-in-One to track recurring expenses:
- Recurring transactions: Set up each subscription as a recurring expense
- Category tracking: Create a "Subscriptions" category to see total spending
- Budget limits: Set a monthly subscription budget and get alerts
- Regular review: Check your subscription category monthly
Subscription Money-Saving Strategies
Rotate Streaming Services
Instead of paying for 5 streaming services simultaneously:
- Subscribe to one service
- Watch everything you want
- Cancel and switch to the next
- Repeat
This can save $50-$100/month while still accessing all content.
Use Family Plans
Many services offer family plans that cost less per person:
- Spotify Family: $16.99 for 6 people ($2.83 each)
- Apple One Family: $22.95 for 6 people
- YouTube Premium Family: $22.99 for 6 people
Negotiate or Threaten to Cancel
Many services offer retention discounts if you try to cancel:
- Call customer service and say you're canceling
- They'll often offer 20-50% off to keep you
- Works especially well with cable, internet, and gym memberships
Use Free Alternatives
- Music: Spotify free tier, YouTube
- Cloud storage: Google Drive (15GB free)
- Password manager: Bitwarden (free)
- News: Library cards often include digital news access
- Fitness: YouTube workout videos
Annual vs Monthly
Annual billing usually saves 15-20%, but only commit if you're certain you'll use the service all year. The "savings" are lost if you would have canceled after a few months.
Setting a Subscription Budget
A reasonable subscription budget depends on income, but here are guidelines:
- Tight budget: $50/month max (pick 3-4 services)
- Moderate: $100/month (streaming + a few essentials)
- Comfortable: $150-$200/month (but still audit regularly)
Set this limit in your budget app and track against it monthly.
Free Trial Rules
Free trials are designed to convert you. Protect yourself:
- Set a calendar reminder 2 days before trial ends
- Cancel immediately after signing up (you still get the trial)
- Use a virtual card with a spending limit
- Ask yourself: Would I pay for this right now?
Frequently Asked Questions
How many subscriptions is too many?
There's no magic number, but if you're spending more than 5-10% of take-home pay on subscriptions, it's worth auditing. Most people can cut 30-50% of their subscriptions without missing them.
Should I use a subscription tracking app?
A general expense tracker like Expense Flow works well — you can track subscriptions alongside all other expenses. Dedicated subscription trackers exist but add another app to manage.
How do I cancel subscriptions that make it hard?
Some services hide cancellation options. Try: (1) Google "[service name] cancel subscription," (2) Check your app store subscriptions, (3) Call customer service, (4) Dispute the charge with your bank if they won't cancel.
Is Amazon Prime worth it?
At $139/year, Prime is worth it if you order frequently and use Prime Video. Calculate your shipping savings — if you'd spend more than $139 on shipping, it pays for itself. But don't let "free shipping" encourage unnecessary purchases.
How often should I audit subscriptions?
Do a full audit quarterly (every 3 months). Quick monthly check-ins help catch new subscriptions before they become forgotten charges.